Dan and His Experiences in the Produce and Media Industry
Dan’s passion for produce began in 1976 when he started working at a popular open-air produce market in Alameda, CA. Dan worked at the market for more than 9 years and then moved on to Fry's Food Stores in 1985. There, he worked as a produce manager by day and moonlighted as Rock Jock on KCFM Radio in the Bay area. Naturally, his love for broadcasting, production, voiceovers, and music of many genres urged him to share his vast record collection with his listeners. What happened next was a paradigm shift that sent Dan’s goals into a completely new direction, but he did not know it yet.
Dan's Fresh Produce
For several years, Dan owned the multi-award-winning Dan’s Fresh Produce, a retail-wholesale market at the same location where he started in the mid-1970s. His commitment to local and small family farms became his signature tagline “It’s Like a Farmer’s Market Every Day!” The market quickly became a popular destination for families, foodies, gourmands, local chefs, nutritionists, and everyday shoppers in the community and its surrounding areas. Winning many awards and recognitions including Best Produce Market in the Bay Area several years in a row by Bay Area A-List. It was here that Dan created his YouTube channel appropriately called Dan The Produce Man using his television and radio experience to promote fresh produce to the public.