Talk to an Experienced Consultant About the Produce Industry
Consulting, Advising, Educating, Training, Mentoring
“In every field of endeavour, there are the great ones. Those people who are fully committed to their area of expertise. People who love it, who get it, who love to share it with others. Dan the Produce Man is such a person. Seekers of veggie and fruit wisdom, your teacher has appeared, and his name is Dan.” – Lorenzo P. - yelp.com 5/16/2008
Fresh Produce Consulting Services
Dan Avakian brings more than 40 years of hands-on experience in the fresh produce industry, working across retail, wholesale, foodservice inspection, produce distribution, warehouse clubs, online grocers, home-delivery services, and independent markets. He is the former owner of an award-winning produce market and produce company and has built a national reputation as a trusted produce industry expert.
In addition to his operational experience, Dan has hosted a national radio show focused on fresh fruits and vegetables, made numerous television appearances, and authored columns for magazines and newspapers, educating both consumers and industry professionals on produce trends, sourcing, quality, and merchandising.
Today, Dan provides fresh produce consulting services to growers, shippers, distributors, retailers, and foodservice companies. Through DansFresh® Produce Consulting, a member of FreshXperts, he helps businesses improve produce operations, strengthen merchandising programs, increase sales, and connect more effectively with today’s produce consumer through video, digital media, and podcast promotion.
Whether you are a produce startup building from the ground up or an established company seeking operational fine-tuning or a complete produce department overhaul, DansFresh® Produce Consulting delivers practical, real-world solutions backed by decades of industry experience.
Areas of produce consulting expertise include:
Areas of expertise
Experience
“I’ve always promoted the enjoyment of fresh fruit and vegetables before the nutrition with the notion that if people experience the enjoyment first then the nutrition will naturally follow”
Dan Avakian is a Produce Industry Consultant and Media Promotor based in the San Francisco Bay area. He has enjoyed over four decades in many facets of the fresh produce industry starting out at an open-air market in 1976. Since that time, he has worked on several projects for many produce and grocery companies and owned his own award-winning produce market in his hometown of Alameda California. He has also enjoyed an extensive career in broadcasting and has put the two together to promote fresh produce on radio, television, social media, and podcasts. Dan’s mission is to help make top quality produce a major part of Americans diets.
“Buying cheap produce for the sake of having produce cheap can compromise quality, customer experience and ultimately your reputation, the best deal is getting top-quality produce for your money every time.”
Dan contributes to industry publications:
How shopper attitude adjustments can boost produce purchasing
Produce managers going back to the old drawing board
Produce Department Conditions are always Noticed by Customers
Produce Training Programs Should Be Boots on the Ground
Videos:
